Today’s businesses are more competitive than in recent years. Previously, brick-and-mortar businesses and large to medium-sized eCommerce companies competed. Now, the onboarding of small businesses has opened the field for many new players. Every business must work harder to gain a share of the market and the consumer’s attention. In this environment, any business publicity is welcome.
What if you could catch a lot of eyes with a product that costs a fraction of traditional outdoor media, offers brand visibility in high-traffic areas, lasts years, and is multifunctional? Yes, an all-in-one product. Custom Logo Rugs offer many benefits.
Custom logo rugs can be printed with your logo, company name, tagline, website address, social media info, and more. It’s a year-round display of your company’s most valuable brand assets…without breaking the bank. Logo rugs can be synthetic, coir, or rubber. All rugs remove dirt and moisture from shoe soles, make entrances slip-resistant, and clean interiors. Here are some ways businesses can use custom logo rugs.
- They Boost First Impressions
First impressions count. Your entrance creates a powerful first impression if it’s professional and clean. Doormats keep floors dry, clean, and safe. They can be customized with your brand’s name, logo, and tagline. A company displaying its logo at the entrance shows confidence, pride, and seriousness.
- They Promote Your Company’s Brand
Companies spend lots of money to attract new customers. Logo rugs can help. An entrance rug may be your first contact with customers. Customize it to showcase your brand and company ethos. Customers may enter your store if they like what they see. Small investments can help you gain customers.
- They Advertise And Build Brand Recognition
Due to their location outside your entrance, custom entrance rugs enjoy high visibility—perfect for displaying and advertising your brand. The space outside your store is free, unlike billboards and trans lights. Use a logo rug or an eye-catching one to maximize the space. Custom rugs can be printed with high-resolution images and rich colors. Since your customized message is outside your store, if customers like what they see and want to know more, they can step right in, giving you a valuable chance to make a sale.
- They’re POS Displays
Bet you’ve never considered rugs that way. Effective visual merchandising in a retail store helps customers find what they need, make purchases, and find related products.
Custom logo rugs can be used with signage, displays, and lighting to create a point-of-sale display. The rugs can:
- Point customers to products or sections.
- When placed in front of a product display, it can provide features/benefits/comparison information to help customers buy.
- Promote sales, special offers, discounts, giveaways, contests, loyalty clubs, and other marketing messages.
- Highlight products or brands at the checkout counter with a floor rug.
- They Boost Morale
Customized floor rugs are used at checkout counters, reception desks, retail stores, and other high-traffic areas to promote your brand. Have you considered using them to promote safety or print motivational messages to boost employee pride, loyalty, and enthusiasm? Anti-fatigue rugs are great for standing workers. Motivating messages can be printed to keep them engaged.
- Use Them In Your Office, Store, And Trade Shows.
Use these rugs anywhere you need brand awareness and recall—at your office, sales outlet, pop-up store, or trade shows and exhibitions. They’re portable and durable, saving you money while promoting your brand and business.
